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5 Can’t-Miss Events at Global Pet Expo 2025

By Marcus Maximo  •   5 minute read

Lee Asher Natural Farm

Editor's note

Looking for the latest show information? Global Pet Expo 2026 takes place March 25-27, 2026 in Orlando. Read our updated 2026 guide here or see our GPE 2026 Recap.

📅

Global Pet Expo 2025 · March 26-28, 2025 · Orlando, FL

Global Pet Expo 2025 took place March 26-28, 2025 at the Orange County Convention Center in Orlando, FL. The top 5 events included: Natural Farm booth activations (Booth #1804), "Unleashing Second Chances" talk, New Product Showcase, Pet Body Language session, and Best in Show Awards.

Global Pet Expo 2025 was the largest pet industry trade show of the year, hosted by APPA and PIDA. With nearly 20,000 attendees from over 105 countries and 1,000+ exhibitors, there was no shortage of events worth attending. Here are the top 5 events from the show, including what happened at the Natural Farm booth.

📖 See also: GPE 2025 Survival Guide · Global Pet Expo 2026 Guide · GPE 2026 Recap

📋 Event Schedule Recap

Event Date Time Location
Natural Farm Booth Activations March 26 10:00-11:30 AM & 2:30-4:00 PM Booth #1804
"Unleashing Second Chances" Talk March 26 5:00-5:45 PM Spotlight Stage
New Product Showcase March 26-28 All Day Show Floor
Pet Body Language Session March 27 9:30-10:15 AM Spotlight Stage
Best in Show Awards March 28 10:00-11:00 AM Spotlight Stage
1

Natural Farm Booth Activations at #1804

📅 Day 1 - March 26
10:00-11:30 AM & 2:30-4:00 PM
📍 Booth #1804

Natural Farm kicked off GPE 2025 at Booth #1804 with meet-and-greet sessions featuring Lee Asher, product demos of our full lineup of single ingredient dog chews, and exclusive trade show deals throughout all three days. Attendees got hands-on with our bully sticks, collagen sticks, Power Chews, and more.

2

"Unleashing Second Chances" on the Spotlight Stage 🎤

📅 Day 1 - March 26
5:00-5:45 PM
📍 Spotlight Stage

A speaking session sponsored by Natural Farm on the Spotlight Stage, focused on the realities and challenges of animal rescue. The session covered how the pet industry can play a role in supporting rescue efforts and featured heartwarming success stories from rescue organizations.

3

New Product Showcase: The Future of Pet Care 🐕

📅 All Show Days (March 26-28)
📍 Show Floor - New Product Showcase Area

One of the highlights of Global Pet Expo is the New Product Showcase, the largest of its kind at any pet industry event with nearly 1,000 entries. GPE 2025 featured:

4

Pawsitive First Impressions: Mastering Dog & Cat Body Language 🌍

📅 Day 2 - March 27
9:30-10:15 AM
📍 Spotlight Stage

This session covered how understanding pet body language creates a welcoming, stress-free in-store experience. Leah Craig also shared the inspiring story of rescue and rebuilding after Hurricane Helene with Brother Wolf Animal Rescue.

Key takeaways:

  • How to understand and interpret animal body language in retail settings.
  • How to create a store experience that fosters positive pet interactions.
  • How the pet industry supported the rebuilding efforts after Hurricane Helene.
5

Best in Show Awards 🏆

📅 Day 3 - March 28
10:00-11:00 AM
📍 Spotlight Stage

The "Best in Show" awards at Global Pet Expo recognize innovative pet products across various categories. Winners were selected based on voting from attendees and judges during the expo.

Categories included:

Dog Food/Treats Dog Products Natural Pet Pet Sustainability Pet Tech Innovation

Looking Back at GPE 2025

Global Pet Expo 2025 delivered on all fronts: product innovation, industry education, and meaningful networking. The trends we saw on the show floor, from single ingredient transparency to longer-lasting digestible chews, continued to shape the industry throughout the year.

📌 Pro Tip: Bookmark our annual GPE guides to plan ahead. Download the Global Pet Expo app to build your schedule and find exhibitors on the interactive floor plan.

Planning for this year's show?

At Global Pet Expo 2026, Natural Farm launched Cold-Dried™ Bully Sticks: 97% protein, 1% fat, denser and longer-lasting. Read our recap for post-show takeaways, or check the survival guide for event details.

More from our GPE coverage:

Follow us on Instagram @naturalfarmpet or connect with us on LinkedIn at Natural Farm.

Frequently Asked Questions

When was Global Pet Expo 2025?

Global Pet Expo 2025 took place March 26-28, 2025 at the Orange County Convention Center in Orlando, Florida. Global Pet Expo 2026 was March 25-27, 2026 at the same venue.

What were the must-attend events at Global Pet Expo 2025?

The top 5 events were: Natural Farm booth activations at Booth #1804, the "Unleashing Second Chances" talk on animal rescue, the New Product Showcase (nearly 1,000 entries), the Pawsitive First Impressions pet body language session, and the Best in Show Awards ceremony.

Where was the Natural Farm booth at GPE 2025?

Natural Farm was at Booth #1804, featuring product demos of our single ingredient dog chews, exclusive trade show deals, and meet-and-greet sessions throughout all three days.

Where can I find updated information for Global Pet Expo 2026?

Global Pet Expo 2026 took place March 25-27, 2026 at the Orange County Convention Center in Orlando, FL. Read our GPE 2026 Recap for post-show takeaways, or our full 2026 guide for event details.

 

 

Marcus Maximo

Marcus Maximo


Marcus Maximo is the Co-Founder of Natural Farm, a biologist by training who specializes in canine nutrition and single-ingredient dog treats. He combines a Master of Animal Science and a Bachelor of Biology and Biotechnology with executive leadership training at Northwestern University's Kellogg School of Management, applying scientific rigor and operational expertise to natural pet chew development, sourcing standards, and canine digestive and dental wellness.

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