Natural Farm at Global Pet Expo 2026: What We're Bringing to Booth #1804

What We're Launching at Global Pet Expo 2026

This is the largest product showcase Natural Farm has ever brought to a single event. Here's what you'll find at Booth #1804:

Cold-Dried™ Bully Sticks: A Category We Created

Most bully sticks on the market are made through standard heat drying or freeze-drying. Natural Farm built a different approach: Cold-Dried™.

Our proprietary low-temperature process slowly removes excess moisture while preserving the natural protein structure of real beef. The result is a chew that's denser, firmer, and longer-lasting than standard bully sticks, with up to 97% crude protein and just 1% fat. It's a product designed to stand apart from anything else in the category.

For retailers: Cold-Dried™ answers the most common complaint pet parents have about bully sticks ("my dog finishes it too fast") without sacrificing the clean, single ingredient profile that drives the natural chew category. It's an upsell that customers will come back for.

For a deeper look at how Cold-Dried™ compares to freeze-dried and standard dehydrated, read our Cold-Dried™ vs Freeze-Dried vs Dehydrated comparison.

Dog Food: Collagen, New Flavors, and a New Format

Collagen-Enriched Dog Food: A Differentiator Retailers Are Asking About

Our dog food line features collagen as a functional ingredient, a differentiator that's hard to find in the dog food aisle. Collagen supports joint health, skin elasticity, coat quality, and gut lining integrity. Our sales team has heard directly from retailers that collagen is the ingredient customers ask about most.

For dogs, collagen works both immediately (digestive comfort, coat shine) and long-term (joint support, mobility). It's the kind of ingredient that turns a first-time buyer into a repeat customer because the results are visible.

New Freeze-Dried Food Flavors

Our freeze-dried dog food has been one of our fastest-growing lines since launch. At GPE 2026, we're debuting new flavors to expand the range. We're keeping the specifics under wraps until the show, but if you're at Booth #1804, you'll be among the first to see (and sample) them.

Kibble + Air-Dried Mix

We're also introducing a new food format: kibble combined with air-dried pieces. This bridges the gap between the convenience pet parents expect from kibble and the nutritional density of minimally processed food. It's designed for owners who want to upgrade from standard kibble without the full commitment (or price point) of an all-raw or all-freeze-dried diet.

We Own Our Entire Process

This is a detail that matters more than most brands want to admit: Natural Farm owns its facility and sources from a single supplier. We are one of the few pet companies in the industry that controls every stage of manufacturing, from raw material to finished product.

What "Natural" Actually Means to Us

"Natural" is one of the most overused words in the pet industry. Walk the aisles at any pet store and you'll see it on products with 15+ ingredients, artificial preservatives, and vague sourcing claims. We think the word deserves a stricter definition.

We put dogs' health first. That's not a tagline. It's the filter every product decision runs through. If an ingredient doesn't serve the dog, it doesn't go in. If a process compromises nutritional quality for shelf appeal, we don't use it. That's why Cold-Dried™ uses low-temperature drying (preserves protein) instead of high-heat methods (faster, cheaper, but denatures protein).

The Pet Sustainability Coalition and the Natural Pet section at Global Pet Expo 2026 reflect a growing industry-wide push toward transparency. We welcome that. The more the industry demands proof, the stronger brands like ours become.

What We're Seeing in Pet in 2026

Global Pet Expo is as much about listening as it is about showing. Here's what we're hearing from buyers, retailers, and partners heading into 2026:

• Transparency and traceability are table stakes. Buyers want to know who made the product, where the ingredients come from, and whether the claims on the bag can be verified. Generic "natural" labeling isn't enough anymore.
• Functional ingredients are driving category growth. Collagen, probiotics, omega-rich proteins. Pet parents want treats and food that do more than fill the bowl. They want visible results: better coats, healthier joints, improved digestion.
• The Natural Pet category keeps expanding. Year over year, the Natural Pet section at Global Pet Expo gets larger. Retailers are dedicating more shelf space to clean-label, single ingredient products because that's what customers are asking for.
• Products that solve real problems outperform products that add another flavor. The chews that are growing fastest aren't just new shapes or sizes. They're the ones that answer a specific complaint: "my dog finishes it too fast," "my dog has allergies," "my vet said cut the fat." That's the design philosophy behind Cold-Dried™.

For a deeper look at where the industry is headed, read our Global Pet Expo 2026: Pet Industry Trends. For our post-show analysis, read the GPE 2026 Recap.

Visit Us at Booth #1804

Global Pet Expo 2026 runs March 25-27, 2026 at the Orange County Convention Center in Orlando, FL. Natural Farm is at Booth #1804.

At the booth, you'll be able to:

• See and touch Cold-Dried™ Bully Sticks before they're widely available
• Sample the new freeze-dried food flavors
• Preview the kibble + air-dried mix
• Talk to our team about the collagen dog food and what retailers are saying
• Learn about new retail display solutions designed for easy in-store setup
• Ask about exclusive show deals and distribution opportunities

Can't make it to the show? Explore our full product lineup online:

For wholesale or distribution inquiries, contact our sales team at sales@naturalfarmpet.com

Follow us on Instagram @naturalfarmpet or connect on LinkedIn at Natural Farm for live updates from the show floor.